Self-service with Vipps MobilePay
Let your customers serve themselves and avoid waiting in line
GO ON SHOP is an unmanned physical store chain offering a wide range of health and wellness products, including dietary supplements and sports nutrition.
GO ON SHOP aimed to create a more efficient and forward-thinking shopping experience, where customers could make purchases quickly and easily. Traditional payment solutions and manual checkout processes were considered time-consuming and not in line with the company's vision of frictionless commerce. It was also important to ensure a secure payment solution that could handle the growth in the self-service shopping market, while maintaining control over shrinkage.
A collaboration with Fygi
GO ON SHOP uses the infrastructure of the Norwegian company Fygi, which is a technology partner with Vipps. Fygi provides self-service solutions and has integrated Vipps Mobilepay as a payment solution. This solution enables a simple, app-free customer journey where customers can pay directly via Vipps without standing in line or using a traditional cashier. By using Vipps as the payment solution, Go On Shop ensured a safe, efficient, and user-friendly purchasing experience that appealed to a wide range of customers.
Six good reasons to choose self-service with Vipps MobilePay
Make you store available for 4,5 million users
A better customer experience with Norways strongest brand
Streamline store operations and sell more
Requires neither an app nor onboarding for the customers
Over 93% of those who open the door make a purchase in the store
No time-consuming integration - Fygi helps you
High Conversion Rate: From Visit to Purchase
GO ON SHOP boasts impressive conversion rates: At both Go On Shop Storo and Sørlandssenteret, 93% of those who open the door end up making a purchase, while at Thrift, an impressive 94.5% complete a purchase after scanning the QR code. This outperforms traditional retail numbers and demonstrates the effectiveness of the concept of unmanned stores and self-service.
Go-on-Shop: A new store concept with 100% self-service
After implementing self-service with Vipps, Go On Shop has received very positive feedback from customers. Comments such as "God, how cool and simple" and "Why doesn’t everyone do this? It's genius" are common among satisfied customers. Shrinkage has been at an expected level, and monitoring works well. Even older customers, whom the company was a bit apprehensive about, have embraced the new solution.
