When two become one
Easy payments – everywhere
Vipps MobilePay makes paying very, very simple, no matter where you are. Whether you’re grabbing coffee in Copenhagen, splitting a bill in Helsinki, sending money to friends in Sweden or taping in Oslo, we’ve got you. You can soon tap with Vipps and MobilePay anywhere in the world. That means fewer cards, less hassle, and an easier everyday.
A European growth journey
We started in Norway, Denmark, and Finland, our Swedish neighbours joined in 2024 and now we’re growing across Europe. With a shared platform and a common ambition, we’re building Europe’s most complete mobile payment solution. One that creates value for people and drives momentum for businesses across borders.
Our core values
Our core values aren't just words on a wall (though they look great there too); they reflect the culture we build and our aim to be the best workplace in the Nordics. They show up in everything we do – from how we build products to how we work together. We believe in No worries, because mistakes happen, and learning from them is what keeps us moving fast and building things better and better. We live by Keep it simple, in our products, our processes, and the way we speak. And we’re always One Team, across countries, disciplines, and roles. (Keep the “Ways of working” botton)
For people: Easier everyday Life gets a little easier when payments just work. Send money in a flash. Split bills. Tap in stores or abroad. We remove hassle to create room for dazzle and make everything practical about money so simple you hardly notice it. The only thing you do notice? How very, very easy it all is.
For businesses: More sales. Less friction. Speed up payments - and your business. Vipps MobilePay makes it easier to sell in stores, online, and across borders. We simplify the customer journey, cut down on payment hiccups, and boost conversions. Smoother purchases mean happier customers and a better bottom line.
Strong owners
Vipps is owned by some of the largest banks in the Nordics. That brings both trust and strength. We combine the best of two worlds: fast, user-friendly solutions from Vipps MobilePay, and deep trust and experience from the banks. That gives us a unique position in the market.
The excitement of Vipps
In 2015, Vipps launched for everyone in Norway with a Norwegian payment card, mobile number and bank account to be able to send money like they send a text.
Within six months, the success of the platform skyrocketed, clocking up 1 million users. Next came payment services for smaller merchants, sports clubs and associations, and digital commerce solutions for bill paying, POS payments and balance checking.
Today, the brand is evolving its original mission even further, and exciting people through everyday world-class simplification as part of Vipps MobilePay.
The joy of MobilePay
MobilePay was launched in Denmark in 2013 with a single focus: making money transfers as simple as sending a text.
The app exploded – coming to cover all payment needs and radically simplifying life for people and partners along the way. The brand exploded, too – becoming Denmark’s most loved, before going on to win 2 million Finnish hearts.
Today, MobilePay is ready to be loved by more, continuing its original mission to empower people to share life through joyful exchanges, as part of Vipps MobilePay.
The numbers that speak
Vipps MobilePay today – and we’re just getting started:
- 12+ million users
- 1.3+ billion payments annually
- 400 000+ shops and online stores
- 600+ employees in 4 offices
Market share (from age 15 and up):
- 🇳🇴 93%
- 🇩🇰 92%
- 🇫🇮 59%
Want to help shape the future?
We’re building the best place to work – and the most exciting place to grow.
Vipps MobilePay is for those who want to make a difference – and have fun while doing it. Join us in creating Europe’s easiest and most valuable payment experiences.
Our values
Our values lead our actions and choices and provide a guidepost against which we can measure our own behaviour and help give others feedback.
So how do the Vipps MobilePay values translate to our real-time work day? We use emojis to represent each value and use them on a daily basis across our Slack channels to keep our values front of mind. We also foster an understanding and supportive culture every day – for example, you’re likely to hear 'no worries' if you make a mistake and learned from it.
