Lightup

Lightup offers a wide range of lighting products for both the private and professional markets. The selection ranges from affordable light bulbs at 50 kroner to exclusive and luxurious lamps that can cost up to 100,000 kroner. 

Before the upgrade of the online store, Lightup used a 3-step checkout with Vipps and Klarna as payment methods. This process was both time-consuming and complicated for customers, leading to a higher dropout rate in the final step of the ordering flow. In addition, a significant percentage of payments were declined, resulting in lost sales and frustration among customers.

After implementing Vipps Checkout, Lightup increased its conversion rate by a full 37%. The number of inquiries about payment issues has dropped significantly, indicating that the solution is working well. 

Today, 55% of customers choose to pay with Vipps Checkout, while 45% prefer Klarna invoice. Despite tough market conditions, Lightup has experienced stable growth in turnover and is very satisfied with the results of the change

To improve the customer experience, Lightup adopted Shopify's new 1-step checkout solution, while also integrating Vipps Checkout. This made it possible for customers to pay quickly with both card and easily with Vipps. By reducing the number of steps in the payment flow, the experience has become both smoother and more intuitive for customers.